AI Insights · Timothy · July 2025
Top 5 Play Pass Games on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 Play Pass games on iOS in the UK during Q2 2025, featuring insights into downloads, revenue, and active users.
In the second quarter of 2025, the top Play Pass games on the iOS platform in the United Kingdom showcased varied performance metrics, with notable trends in downloads, revenue, and active users.
LEGO® DUPLO® World from StoryToys Limited saw stable revenue, peaking at approximately $4K in late June. Weekly downloads fluctuated, with a high of 1.5K in late May, while active users increased from 2.4K to 3.4K by mid-May.
Pixel Art － Color by Number by Easybrain Ltd had consistent revenue growth, reaching around $1.5K at the end of June. Downloads peaked at 3.5K in mid-April, and active users remained strong, exceeding 18K towards the quarter's end.
Hungry Shark Evolution from Ubisoft experienced a surge in revenue mid-quarter, hitting $2.7K in late May. Downloads followed a similar pattern, with a peak of 4.9K, while active users saw a decline from 15.7K to just below 13K by the end of June.
Sudoku.com - Number Games, another title from Easybrain Ltd, maintained steady revenue around $1.4K in early June. Downloads showed an upward trend, reaching 8.4K by the end of June, and active users peaked at over 276K mid-June.
Finally, Spaceflight Simulator by Spaceflight Simulator UK Ltd had a gradual revenue increase, reaching $1.3K in late June. Downloads remained steady, and active users showed growth, peaking at 8.9K towards the quarter's end.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic performance of top Play Pass games on iOS in the UK. For more detailed analytics, visit Sensor Tower's platform.
